The new Golf Canada app sets the stage for a greatly enhanced digital experienceCanada’s largest golf community is about to become more connected with the launch of the new Golf Canada app. The user-friendly app launched August 5 is now available to all golfers nationwide to record and track their scores, trace where they have played and provide detailed game statistics as a game improvement tool. The app is free to download and can be used by golfers at any level of skill. “The app is designed to connect individual golfers and their friends with the more than the 1,400-member golf courses we have in Canada,” says Vanessa Morbi, Senior Director of Marketing at Golf Canada. “Among the many exciting features, golfers will be able to follow their favourite golf courses to stay connected and up to date. The app will also provide additional value to our member clubs as a platform to engage with golfers.” All golfers will be able to enter their scores on the app as they play hole-by-hole or at the end of a round. They can track a variety of stats including driving accuracy, greens in regulation, putting strokes, sand saves and up & downs. Golfers will also be able to add friends, follow their favourite courses and track their scores throughout the round. As the app rolls out this summer, additional features will be added to enhance the user experience for Golf Canada members. “We are proud to launch the new Golf Canada app with an enhanced user experience that anyone who plays golf in Canada can enjoy,” says Adam Helmer, Golf Canada’s Senior Director of Golf Services. “It has been developed with a fresh look and feel to allow app users to better understand their individual game and connect with other golfers and their favourite clubs across the country.” With heath and safety being top of mind during COVID-19, the digital scorecard on your Smartphone replaces the need for a traditional scorecard and pencil. It may be a way of the future as many clubs across Canada have limited printed scorecard usage this year to reduce physical touchpoints at golf courses during the pandemic. While enhancing the current benefits of being a Golf Canada member is a key component of the app, it has also been designed with the non-member, public player in mind to increase their engagement with the sport. Golf Canada members will be able to enjoy a unique package of additional features that will be part of a three-stage rollout throughout the summer including, golf games like Wolf or Skins, as well as real-time Course GPS and Shot Tracer technology. “What I think sets the new Golf Canada app apart from anything else in the marketplace is our ability to combine scoring, stats, Course GPS, Shot Tracer, and golf games, in one app. You won’t find that anywhere else in the world, so it truly is leading edge digital technology,” added Morbi. Canada’s go-to golf app has been in development since the fall of 2019. It is a key component of Golf Canada’s digital marketing strategy designed to draw more people to the sport, improve the in-game experience and increase membership. It has also been developed in consultation with the provincial golf associations across Canada to ensure a grassroots connection. The Golf Canada app has been designed in partnership with Mirego, a Quebec City-based company that is an expert in the app development space. It replaces the original Golf Canada app, a member-only app that featured handicapping and scoring as its primary function. Member profiles and previous scoring is being transferred to the new app, so there will be no loss of information for long-time members. “Apps are commonplace today—all of us have our favourite apps and the majority of golfers bring a Smartphone to the golf course,” Morbi says. “We’re hoping golfers will fall in love with all of the great features of the new app and have a lot of fun with it. It will give us an opportunity to connect with more golfers and create a deeper connection to the sport they love.” The app is available for download for both IOS and Android operating systems from both the App Store and Google Play at no cost. An annual Golf Canada membership sells for $49.95. The benefits of being a Golf Canada member include handicapping, incident protection, personalized equipment labels, discounts on tickets for the RBC Canadian Open and CP Women’s Open savings from partners like Avis, Hilton and RBC, and some of the soon to be released features on the new app.